Privacy policy.

Effective Date: June 19, 2025

DataTrace Analytics ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our deep web search services ("Services") through our website, DataTraceAnalytics.com ("Website"). By using our Services, you agree to the practices described in this policy.

1. Information We Collect

We collect information you provide directly and information generated during the provision of our Services:

1.1 Information You Provide

  • Search Information: To perform deep web searches, you may provide identifiers such as your full name (required), email addresses, usernames, phone numbers, addresses, social media profiles, or other relevant details. The amount of information is your choice, but more details improve search accuracy.

  • Account Information: When creating an account or purchasing a Service, you provide your name, email address, and payment details (processed securely via third-party providers like Stripe).

  • Contact Information: If you contact us via forms, email, or live chat, we collect your name, email, and message content.

  • Verification Information: To ensure searches are self-directed, we may request identity verification (e.g., email confirmation or ID check).

1.2 Information We Collect Automatically

  • Usage Data: We collect data about your interactions with our Website, such as IP address, browser type, pages visited, and timestamps, using cookies and analytics tools (e.g., Google Analytics).

  • Service Data: During searches, we generate data about findings (e.g., exposed emails in public breaches), which is included in your report.

1.3 Information from Third Parties

  • We may access publicly available or legally obtainable data from deep web sources (e.g., public forums, breach databases) as part of our Services. We do not access private or restricted data.

2. How We Use Your Information

We use your information to provide and improve our Services, ensuring compliance with legal and ethical standards:

  • To Provide Services: Conduct deep web searches, generate reports, and deliver privacy recommendations based on your provided information.

  • To Process Payments: Handle transactions securely via third-party payment processors.

  • To Communicate: Respond to inquiries, send Service-related updates, or provide monthly monitoring reports (if subscribed).

  • To Improve Our Website: Analyze usage data to enhance user experience and functionality.

  • To Ensure Compliance: Verify your identity to prevent misuse (e.g., unauthorized searches on third parties).

  • To Comply with Legal Obligations: Respond to lawful requests or protect our rights.

3. How We Share Your Information

We do not sell, rent, or share your personal information with third parties, except as follows:

  • Service Providers: We use trusted vendors (e.g., payment processors, hosting services) who are contractually obligated to protect your data.

  • Legal Requirements: We may disclose information if required by law, such as in response to a court order or subpoena, or to prevent illegal activity.

  • Business Transfers: If DataTrace Analytics is acquired or merged, your information may be transferred to the new entity, subject to this policy.

4. Data Security

We prioritize your security using industry-standard measures:

  • Encryption: Data is encrypted in transit (SSL/TLS) and at rest.

  • Access Controls: Only authorized personnel access your data on a need-to-know basis.

  • Secure Storage: Data is stored on secure servers with regular audits.

  • Data Deletion: Search-related personal data is deleted 30 days after Service completion unless you opt for recurring monitoring, in which case data is retained only for monitoring purposes.

Despite our efforts, no system is 100% secure. We cannot guarantee absolute security but strive to protect your information.

5. Data Retention

  • Search Data: Personal data provided for searches is deleted 30 days after report delivery unless you purchase recurring monitoring.

  • Monitoring Data: If you subscribe to monitoring, we retain necessary data until you cancel the subscription, after which it is deleted within 30 days.

  • Account Data: Account information is retained while your account is active and deleted upon request or after 12 months of inactivity.

  • Usage Data: Anonymized analytics data may be retained indefinitely for business purposes.

6. Your Rights

Depending on your jurisdiction (e.g., GDPR for EU residents, CCPA for California residents), you may have the following rights:

  • Access: Request a copy of your personal data.

  • Correction: Update inaccurate or incomplete data.

  • Deletion: Request deletion of your data, subject to legal obligations.

  • Restriction: Limit how we process your data.

  • Portability: Receive your data in a structured, machine-readable format.

  • Opt-Out: Opt out of marketing communications or certain data processing (e.g., cookies).

To exercise these rights, contact us at support@datatraceanalytics.com. We will respond within 30 days (or as required by law).

7. Cookies and Tracking

We use cookies and similar technologies to enhance your experience:

  • Essential Cookies: Enable core Website functionality (e.g., session management).

  • Analytics Cookies: Track usage patterns to improve our Services.

  • Preference Cookies: Remember your settings (e.g., language).

You can manage cookies via your browser settings or our cookie banner. Disabling cookies may limit Website functionality.

8. International Data Transfers

Our servers are located in the United States. If you are outside the U.S., your data may be transferred to and processed in the U.S., where privacy laws may differ. By using our Services, you consent to this transfer. We use safeguards (e.g., Standard Contractual Clauses) to protect data under GDPR.

9. Children’s Privacy

Our Services are not intended for individuals under 13 (or 16 in certain jurisdictions). We do not knowingly collect data from minors. If we discover such data, we will delete it promptly.

10. Third-Party Links

Our Website may contain links to third-party sites (e.g., payment processors). We are not responsible for their privacy practices. Review their policies before sharing information.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you via email or a Website notice before significant changes take effect. Check this page periodically for updates.

12. Contact Us

For questions, concerns, or to exercise your rights, contact us at:

  • Email: support@datatraceanalytics.com

  • Address: DataTrace Analytics, [Your Business Address], USA

For EU residents, our Data Protection Officer can be reached at the above email.

Thank you for trusting DataTrace Analytics with your privacy.